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The Matrix SoColor Cult Demi Permanent Hair Color in Sparkling Rose is a semi-permanent hair dye that provides a vibrant pink color for your hair. This product from Matrix is specially designed to offer a long-lasting and fade-resistant color, allowing you to achieve a beautiful and eye-catching look. Perfect for those looking to add a pop of color to their hair, this 4oz tube of hair dye is easy to use and will leave your locks with a stunning pink hue.